Hello! I am Frida. This is my story.

I am a driven UX designer and strategist with a background in communication, social science, business, and design. My philosophy is that everything in life can be done, I believe that great product’s are built in a team, in a structured bit-by-bit (“poco a poco”) approach and with the year’s I aim more and more for kindness as a leading word.

Currently, I work at IKEA, shaping the future with UX research and UX of IoT home technology.

I adore focusing on social sustainability, a structured approach to discovery, prototyping and failing early, and smart home solutions in areas like lighting, air purification, and energy saving. I collaborate closely with stakeholders and development teams to design products and Minimal Lovable Designs that make homes more sustainable and accessible. My work revolves around ensuring that every design is impactful, future-proof, and aligns with both user needs and business goals.

In the past, I have worked in healthcare design, studying personnel at hospitals with Laerdal Medical in Norway. I also contributed to long-term quality improvement and monitoring solutions for medical equipment in hospitals in both Norway and Tanzania. Alongside this, I worked in strategy and communications for startups in Madrid, Spain, using my Spanish language skills. I hold an M.F.A. in Interaction Design from Umeå Institute of Design.

What I enjoy most is driving innovation through collaboration, ideation, and working with cross-functional teams to create meaningful solutions. I am known as the “empathetic” designer who energizes teams and thrives in ideation sessions and innovation launches.

Outside of work, I lead a dance group that empowers women on stage, and as a Northern Swede, I love skiing and nature trips.

Feel free to reach out—I’m always open to connecting and learning from others. I speak Swedish, English, Spanish, and can hold my own in French and Portuguese.