Hello, Hej, Hola. This is my story!

My name is Frida and I grew up in Sweden, where I dreamed of becoming a war journalist - I blame my curious nature. Years later I am still curious. My interests led me to a background in communication, social science, and business - and interaction design.

I finished the M.F.A Interaction Design Programme, I graduated from the Industrial Design Intensive (IDI) from the same school, and I worked for start-ups, in a fast moving Gen-Z environment of the real estate market. Now it is 2023, and I work for IKEA Home smart, exploring what could be the future of IoT home technology. It is a very interesting journey - since we have high ambitions to make our homes more sustainable, and attainable.

For many years, I was lucky to be able to travel. While exploring fjords in Stavanger, Norway, I worked with healthcare design - and in the hot city of Madrid, I pursued communication and business design working in Spanish language, with business events. When not designing, I do latin couple dancing, I am painting, or I learning new languages, and you see me skiing both vertically and horizontally.

Growing up in Sweden surrounded by nature, I aim for simplicity and a sustainable approach to the things we create. While growing and learning as a designer, I aim to be hands-on with detail and aesthetics. I like to explore and probe into the unknown, and my favorite thing to tackle are real-world problems for the people out there.

Don’t hesistate to reach out! I love conversations, and what I can learn from new people.